![]() ![]() ![]() “We could try to chase pandemic trends-for example, try to go after video events, or do what I chose to do, which was create an 18-month period where the company could really focus on who we wanted to be on the other side,” Hirschfeld said. The pandemic presented Paperless Post with a key decision, he said. Paperless Post’s post-pandemic expansion into party goods proves ‘positive’Īs Paperless Post’s party-invite mission of bringing people together was the opposite of social distancing, it was “kind of in the bullseye of the pandemic,” Hirschfeld said. The global party supplies market is valuedĪt over $12 billion, and demand for themed party goods is expected to drive much of the growth in the industry. Paperless is moving beyond invitations at a time when other digital competitors also are looking to further monetize their customer bases with e-commerce.Įvite, a 25-year-old online invitation company, recently added links that let party guests order gifts for their hosts. It also added text-messaging functions to its invitation options. The company launched a party supplies marketplace that lets its customers pick out themed paper goods and decorations while planning their invitations. “It’s kind of amazing to me that COVID created a period of innovation for our business, given that it was such a difficult time,” Hirschfeld said. When the pandemic hit in the spring of 2020, online invitations company Paperless Post saw its revenues plunge as birthday parties, weddings, and social gatherings were put on hold indefinitely.īut the 18-month-long pandemic downturn also triggered the company’s biggest period of innovation and growth, CEO and Co-founder James Hirschfeld told CO. Paperless Post’s pivots paid off: Revenues now exceed pre-pandemic levels. It also has invested in technology to enable customers to use text messaging for sending and managing invitations.The company has launched a party supplies marketplace that lets party hosts buy paper goods and party supplies while sending out their invitations.Paperless Post’s revenues plunged 85% at the start of the pandemic, but new initiatives have returned sales to above pre-pandemic levels. ![]() Paperless Post's CEO and Co-founder James Hirschfeld explains how the COVID-19 pandemic downturn "created a period of innovation" and growth for the business. ![]()
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